So get this. I arrived at the Casa this afternoon after a meeting to find movie cameras and film trucks taking over the corner of our street. So of course I had to find out what was being filmed, secretly hoping I'd finally be "discovered"! I asked a few people what was up, but the answers were less then helpful.
"What's going on?"
"It's a commercial."
"For what?"
"For the U.S.?"
"No, for what product or company?"
"Tony Films."
"Ah, ok. But for what product?"
"A church."
"A church?"
"Si."
...ok, forget this guy. moving to a woman with an official-looking cool black baseball cap on.
"What's being filmed?"
"A commercial."
"For what?"
"For the U.S."
"No, what product?"
"It's a church."
"Which one?"
"L.D.S."
"L.D.S.?"
"Si."
...ok, now I really don't know what's going on.
Finally I come across a board with what appears to be the layout of the commercial scene. A boy on a street corner, an old red antique car on the corner, a man walking toward him, a family scene of some sort, some random dialogue, and then there it is! Revelation! "This message brought to you by the Church of Jesus Christ of Latter-Day Saints." The L.D.S.!
As bizarre as this sounds it is not actually so uncommon. Mexico is the site for many a U.S. commercial, for churches and all kinds of other products. It's a big industry actually and if you're a gringo you can even earn $5 or so as an extra. A friend from the Casa played "the hippie" in a Budlight commercial not long ago. That's right, Budlight advertising, Made in Mexico. And apparently the Latter-Day Saints are taking advantage of the cheap labor as well.
So watch for it on your local station! A commercial for the good old L.D.S., set on a corner with an antique red truck, a little boy, and some family-focused message. If you look hard, you might even catch a glimpse of my favorite torta stand in the background.
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